Good morning to everyone here at stallion TVšš».
I want to welcome everyone to todayās session of Business talk. My name is Ogunsola Moses and I will be your facilitator as regarding todayās session of Business talk, am so glad to be here this morning with my fellow stallions.
I will also like to appreciate the management of this great initiative for the rare privilege of giving me the opportunity to share some tips with us this morningā¦thank you very much ,may God continue to establish you.
š¹Now letās move to the business of the day.
The topic I have before me here is a broad topic; The title is PERSONAL BRANDING. It is very important in the life of every entrepreneur and career individuals out there.
Itās so painfulš„ that nowadays a lot of entrepreneur tends to narrow down the definition of Branding to logo and e-flier aloneš
Entrepreneurs of nowadays only focuses on Branding their Businesses without first branding their self which is one of the reasons why 75.5% of startups fail in their first five years of running Business. Anyways itās not their faultā¦they are only yet to get the effective knowledge of Brandingš.
To mešš», I see personal branding as that only aspect of business that gives you the opportunity to direct your positioning in the market, shape how people perceive you, and reflect your business ethics .
š¹ This definition leads us to the three arms of personal Branding;
Positioning
Perception
reflection
š¹ Positioning : Hope we all know that of one the ways by which we can have good sales and nice income in our various markets is positioning? Positioning is a very crucial aspect of market and it can only be done in the way you brand yourself and your business.
If people canāt see or hear about your business definitely, you are still lacking in the aspect of positioning of your marketš„.
The aspect of positioning is just like a man selling iphones and iphones gadgets that do not have an instagram page, how is he planning to survive in this technology age? Definitely 80% of people using iphone are on instagram and all of them are not even staying around your vicinityā¦
positioning demands that you look for an avenue or system that will make your buyers see you effectively.
The way you position your business both online and offline will determine your level of salesā¦šš»
_if people canāt see you, they canāt buy what you are selling .
M.O
_
š¹ Perception : Another importance of personal branding is that it shapes how people perceive you. This aspect pains me a lot anytime I see upcoming entrepreneurs nowadays. You are an entrepreneur, but anytime people see you outside there or view your whatsapp status, the only thing they see is a musician, because most times your outfit is not different from that of a musician and the only thing you upload on your whatsapp status is music videosā¦people will surely narrow your brand down to a musician.š
Now letās assume everyone here at stallion TV own a businessš, the next question is;
which brand are we buildingš¤?
Most people thinks branding is all about logo and wearing branded clothes and shoes of your business up and downā¦yea that’s trueā¦but do you really know thatās not all you need to brand your business? Those ones are just part of the ingredients you need to make your brand effective.
Branding of your business starts from you yourself!šš»
The last importance of personal branding I will be discussing is that it reveals your business ethics effectively, thereby making you standout amidst your competitors in businessā¦
Let me share this story with us:šā¦.it’s an experience I so much cherish.. because I gained a lot from itā¦š
was in a youth empowerment program last month, at the end of the program, the convener gave everybody an open check to advertise their business for 5minā¦people rushed out for the opportunity but the most disappointing part of the event was that; a lady came out to also advertise her business, she is a fashion designerā¦you know what? Her elevator pitch was superb; unfortunately she was wearing an arsenal jersey and one blue jean like that. As she was delivering the elevator pitch, the pitch was combating with her outfit because she was telling the audience the importance of Nigerian made wears so as to receive the business fund but unfortunately she wasnāt putting on a Nigerian made clothes she was wearing a jersey.
There is nothing bad in her putting on a jersey but that is not the required outfit for that kind of occasion. I now realized that; so branding is not all about logo? šItās not even about how competent you are in your area of businessš¤£ā¦ Why will you call yourself a fashion designer and you are still proud to wear ready-made product rather than wearing your hand-made products to occasions .which brand are you building?ā¦you call yourself a shoemaker and the only foot gears you wear to occasion is Nike air max..which empire are you building FRIEND?ā¦.you even spoil your brand to the extent that you wear Nike slippers on agbadaā¦.how do you expect people to buy what you yourself canāt wearā¦šāā
why do most people think its only social media that can advertise there brandā¦most times all you need to do is to attend some programs related to your field then networkā¦meet great MINDS AND NETWORK..Show your business identity to people and let them work with youā¦
Also, the way you talk and how you dress outside really matters in the brand you are building. As a business individual, you donāt dress to occasions anyhow, you donāt just talk in occasions anyhow, and you donāt just enter other peopleās matter anyhow. You have to comport yourself outside anytime.
š¹Remember,the better the owner of a business presents himself/herself to consumers,the higher the chances are of securing loyal customers.
Patronize yourself everywhere you go. It not necessary you post your logo everywhere on social media rather use that logo to networkā¦I do say it your brand is your no.1 ambassador and your brand goes a long way in determining how far you connect to peopleā¦.
Your copywriting skills also matters, as an entrepreneur you should learn certain principles guiding contents creationsā¦your contents should reflect your brand..
This part of the topic is muchā¦how I wish I can dish it all outā¦but time is not on my sideā¦
I will like to end on this note that; itās not all social media platforms that your business must reflect inā¦Rather choose the one that will make people see and perceive you easilyā¦and focus on itā¦
Although what you are selling is important but, the way you brand what you are selling is importanterā¦
Your brand is one of the greatest catalysts that your networking deservesā¦your brand is an instrument that will provide fillip to your networking and sales.
Thank you very muchā¦do have a nice week ahead.
I remain my humble self
OGUNSOLA MOSES
Co-Founder/CEO SCEPTRAL BRAND.
StallionTV 